If you aren’t using every single social network platform directly related to your industry, occupation, and brand you are missing an important opportunity.
It is incumbent upon you, and your organization to secure the maximum penetration of your vertical market. If you don’t know how to do this, or if you don’t have the band-width, consider outsourcing that work to an individual, or consultancy that does.
Go big, or go home. If you can’t make every attempt to go viral, and swirl like a whirling dervish around the internet, you might not be spending your time efficiently.
Even fish in small ponds can make a splash. Take me for example, The HireFriday Facebook Page, and LinkedIn Group. That group only has 1,040 members. Their Facebook page only has 876 likes, but why does this small community make such a huge impact world-wide? Because they being working with the individual (they think global and act local).
Margaret Mead suggested that we should never doubt a small group of committed volunteers. They can change the world, and indeed they already have. Small grass roots groups get traction, and leverage influence by gaining instant access to thought leaders.
They can still go big, and when they go home, they do so with a smile on their face. Making money is important. Businesses are not charities, they exist to make a profit, but with that said, they can be profitable, and still be charitable.
The huge brands have the resources to buy influence, and traffic. The most successful brands however, engage in strategic philanthropy, service learning, and steward leadership. They know that their teams are stronger when they volunteer. They know that volunteering creates better communication. They realize that employee retention increases when employees know that they are a part of a larger mission. They are connected to the organization’s vision, and mission. You can’t buy loyalty, but you can sure earn it.
So go big, or go home? Maybe we should reframe it: go big, and go home. Enjoy the quality of your life, love your family, and be as concerned with making a difference as you do a living.
Your moment of social media goodness by,
Social Media Margo