Margo's Social Strategy Spot

Your daily dose of social media goodness!


 ()

Social Media Fans: Your Outlook Effects Your Online Image!

People who lose jobs in this economy feel crushed inside. Even if it wasn’t their fault, it’s a loss that has to be grieved, and in order for healing to take place we have to realize that with every loss, there is an even greater gain.  People in your social media will come to your aid if you are humble, and ask nicely.  In social media we make friends.  Our friends get us through life.

My fans, friends and followers know more about me than my friends in real-life because I am in constant contact with them.  With that said, everyone has to realize that Twitter, and Facebook are not your inner dialogue.  You can shoot yourself in the foot by acting like a martyr, or behaving like Debbie Downer for an extended period of time.

Your Social Networks Are Not The Place For Your Inner Dialogue

Reputation management: Everyone talks about it, but how many people want to do something about it, or care enough that they stop posting images, and words that are image killers?

Carole King said in her song:  I’m going to wake up in the morning with a smile on my face, and show the world all the love in my heart, and people are gonna treat you better, you’re going to find…that you are as beautiful as you feel.  

This is something I believe with all my heart.  Abe Lincoln once said most people are as happy as they make up their minds to be.  Therefore, our social media image is colored by our attitude.  Our attitude has an impact on how we behave, and the consequences that we find in our lives.

I’ve seen people commit brandecide (my made up word for suicide on social media networks).  Without even knowing it, you ruin your reputation, damage friendships, and make an ass out of yourself.  If on the other hand you are professional, upbeat funny, sweet, kind, helpful, and compassionate people will like you.  You will have more followers, friends and fans.

In the final analysis, embrace your dear friends you’ve made on social media, continue to build those relationships, but if you feel the need to rant, to be negative, or bash someone do it on the phone, or email your trusted friend.  

Remember social media fans, your outlook and attitude color your the world you see around you.  Your attitude has an effect on your the quality of your work, your productivity in life, your relationships.  Maintain a positive attitude, and watch life improve.  While you have no say about what happens to you, you have a choice about how your respond.

Attitudes on social media are contagious.  Is yours worth catching?

(Source: twitter.com)

 ()
And so it is, the strongest among us are those brave enough to be vulnerable. Amelia Earhart once said that courage is the price that life exacts for granting peace. How many among us are strong enough to say, “this hurts, this economy is cr Keeping Your Spirits Up During Your Job Search-Hope For HireFriday-Part IV
 ()
"Social Media Is Changing The World." I Say Let’s Do It One Person At A Time, And Leave A Dent In This World. Margo Rose
 ()

My Social Media Holiday Book List That Everyone Must Have

The following are books that every social media professional should have.  If you haven’t purchased your holiday gifts yet, I highly recommend these books:

  1. Chris Brogan’s Soon To Be Released-Book Google+ For Business
  2. Erik Deckers & Jason Falls Latest: No Bullshit Social Media
  3. Scott Stratten’s Book: UnMarketing: Stop Marketing, Start Engaging
  4. Eve Mayer Orsburn’s The Social Media Equation
  5. Eve’s Latest: Social Media For The CEO (this one I really like)
  6. Lori Ruff & Mike O’Neil’s Rock The World With Your Online Presence
  7. Gary Vaynerchuk’s The Thank You Economy

On my wish list is Marcia Collier’s Google+ for Dummies.  She’s a social media book writing machine.  I’m really fond of her work. So now you have it, go get it.  I need all of my readers to know that the above authors do not pay me to put their books on my holiday list.  I do however, believe that everyone who’s in social media (or wants to be) should read these books.  It’s also important to be a trend spotter, and stay current.  You’re only as valuable as a professional as you are current.  So, stay current.

My Holiday Best,

Social Media Margo

 ()
Have some fun with phrases, key words, and terms. Experiment and determine what makes your name come up on page one of Google
 ()

Social Media-Best Tips On The Internet-First Site For A Daily Dose Of Goodness!

Is the title of this post accurate, and factual?  No, what what a title like the one above does is tickle the search engines and increases your google ranking.  What? You Don’t Agree?  Just Try it.  Create a post and say, “Your Name plus is the best Your Job Title add the phrase In Your Industry.”

Then google your name.  Ask your friends to google your name, and experiment. See if your name shows up on the first page of google.  The results might surprise you.  

Thats my daily dose of social media goodness.  Now go out there and finish your holiday shopping.  I need to get that holiday turkey in the oven.

Will you please leave a comment?  I’d sure appreciate hearing from you.

Your Social Media Pal,

Social Media Margo

(Source: hrmargo.com)

 ()
Please feel free to contact me at 513-549-3025
 ()

How To Cure The Holiday Blues: Social Media Can Help

How to cure the holiday blues

Holiday blues? We all get them, those moments we feel all alone in the world with comfort no where in sight. According to studies conducted, and reported in The Wall Street Journal, and The D.A.W.N. Report (drug abuse warning network) That suicide rates actually go down in December.  This is hopeful.  Many people are rejoicing with their families, friends, and roasting chestnuts on the open fire.  

Then why do people feel so bad?  Why do people feel depressed?  Is it because seasonal affective disorder rears its ugly head?  Well here’s an interesting fact: Oddly enough, the suicide rate actually peaks in June, and July.  It’s true.  So why are you blue?  Social Media is a place where you get instant access to leaders, instant access to those who feel the same way you do, and instant access to people who can, and will help.  Social media is not a magic bullet, but it sure can help.


There’s a combination of holiday cheer, and holiday Jeers this time of year, so who are you going to listen to?

What do you believe?  Are the holiday’s Jolly, or is that pure folly?  What are your friends posting on Facebook, Twitter, LinkedIn, and Google+?

Are you going to side with those naysayers, or are you going to just get real with your pain, ask for help, and be around people who will cheer you up.  In my personal experience, whenever I’m down I can direct message (dm) a friend and ask for some prayers, a wish of good luck, or what it is they believe in to be supportive.


People genuinely want to help, particularly around this time of year.  I am alone in a new city were I only know a few people.  Thank G-d for those sweet few because if it weren’t for them I’d be beside myself.  I’m good at reaching out and asking for support.  Today, one of my friends on Twitter said, “If you don’t ask, the answer will always be no.”

So check it out, if you reach out your hand, someone will always be there to grasp it.  Most people really do want to be good, kind, and generous.  If we expect the best in those around us, we will find it.  


People ask me why do you believe in miracles, Social Media Margo? I see miracles on every corner because I look for them.


Even though this is the loneliest time of the year for me, I take solace and comfort in the fact that people really do love me.  There are people who really love you too.  You just have to look for them, and they will magically appear.


You don’t believe in magic?  That’s cool too.  Even if you believe in nothing, even if you believe in the great, vast void, you’re sure to find those who believe in nothing too.

The point is dialogue, and interaction sets us free, it works when nothing else does.

If you are lonely, desperate, or just plain insecure, share that feeling with a friend you meet on a social media network (privately of course) and break the pattern of isolation.  It’s the isolation that kills us.  Life abhors suicide.  Life detests a black hole.  Don’t fall into a pit of despair.  If you are falling, someone on Facebook, or Twitter will catch you.

It’s funny how my friends, particularly on Twitter can tell when I’m masking my feelings.  They’ll even call me on it-my friends on Twitter show up.  It never ceases to amaze me.

Our friends get us through life.  So can social media. It is the ultimate cure for the holiday blues.

What do you think?  Will you please leave a comment and share a holiday blues story?  What got you out of it?  Discuss…

Your social media pal,

Social Media Margo

 ()

#Job Seekers Remember: You’re As Beautiful As You Feel

People who lose jobs in this economy feel crushed inside. Even if it wasn’t their fault, it’s a loss that has to be grieved, and in order for healing to take place we have to realize that with every loss, there is an even greater gain.  People in your social media will come to your aid if you are humble, and ask nicely.  In social media we make friends.  Our friends get us through life.

My fans, friends and followers know more about me than my friends in real-life because I am in constant contact with them.  With that said, everyone has to realize that Twitter, and Facebook are not your inner dialogue.  You can shoot yourself in the foot by acting like a martyr, or behaving like Debbie Downer for an extended period of time.

Your Social Networks Are Not The Place For Your Inner Dialogue

Reputation management: Everyone talks about it, but how many people want to do something about it, or care enough that they stop posting images, and words that are image killers?

Carole King said in her song:  I’m going to wake up in the morning with a smile on my face, and show the world all the love in my heart, and people are gonna treat you better, you’re going to find…that you are as beautiful as you feel.

This is something I believe with all my heart.  Abe Lincoln once said most people are as happy as they make up their minds to be.  Therefore, our social media image is colored by our attitude.  Our attitude has an impact on how we behave, and the consequences that we find in our lives.

I’ve seen people commit brandecide (my made up word for suicide on social media networks).  Without even knowing it, you ruin your reputation, damage friendships, and make an ass out of yourself.  If on the other hand you are professional, upbeat funny, sweet, kind, helpful, and compassionate people will like you.  You will have more followers, friends and fans.

In the final analysis, embrace your dear friends you’ve made on social media, continue to build those relationships, but if you feel the need to rant, to be negative, or bash someone do it on the phone, or email your trusted friend.

Remember social media fans, your outlook and attitude color your the world you see around you.  Your attitude has an effect on your the quality of your work, your productivity in life, your relationships.  Maintain a positive attitude, and watch life improve.  While you have no say about what happens to you, you have a choice about how your respond.

Attitudes on social media are contagious.  Is yours worth catching?

 ()

Social Media: Go Big, Or Go Home

If you aren’t using every single social network platform directly related to your industry, occupation, and brand you are missing an important opportunity.

It is incumbent upon you, and your organization to secure the maximum penetration of your vertical market.  If you don’t know how to do this, or if you don’t have the band-width, consider outsourcing that work to an individual, or consultancy that does.

Go big, or go home. If you can’t make every attempt to go viral, and swirl like a whirling dervish around the internet, you might not be spending your time efficiently.    

 Even fish in small ponds can make a splash.  Take me for example, The HireFriday Facebook Page, and LinkedIn Group.  That group only has 1,040 members.  Their Facebook page only has 876 likes, but why does this small community make such a huge impact world-wide?  Because they being working with the individual (they think global and act local).  

Margaret Mead suggested that we should never doubt a small group of committed volunteers.  They can change the world, and indeed they already have.  Small grass roots groups get traction, and leverage influence by gaining instant access to thought leaders.

They can still go big, and when they go home, they do so with a smile on their face.   Making money is important.  Businesses are not charities, they exist to make a profit, but with that said, they can be profitable, and still be charitable.  

The huge brands have the resources to buy influence, and traffic.  The most successful brands however, engage in strategic philanthropy, service learning, and steward leadership.  They know that their teams are stronger when they volunteer.  They know that volunteering creates better communication.  They realize that employee retention increases when employees know that they are a part of a larger mission.  They are connected to the organization’s vision, and mission.  You can’t buy loyalty, but you can sure earn it.

So go big, or go home?  Maybe we should reframe it: go big, and go home.  Enjoy the quality of your life, love your family, and be as concerned with making a difference as you do a living.

Your moment of social media goodness by,

Social Media Margo