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Margo's Social Strategy Spot
Your daily dose of social media goodness!
What? Social Media failure is the best thing that can happen? Yes, it is through failure, we learn what did not work. Sounds pretty basic, huh? It is.
When you break a failed social media program down to is barest elements, you’ll find patterns that you’ll recognize in hindsight. These very factors are the ones that can provide you with that teachable moment that could either make, or break your next venture.
Today, I read a great article in The Harvard Business Review entitled, “Why I Hire People Who Fail. Jeff Stibel says: “The failure wall was part of our efforts to create a company culture where employees can take risks without fear of reprisal.”
I Happen to love this notion. It relates to social media as well. The best social media plans are ones that have room to learn, adapt, and adjust. In fact, the point of implementing a good social media monitoring tool is to do just that. Once you start monitoring what people are saying about your brand, your service, and your employees you can develop a rapid response, just in time strategy to address those needs and succeed.
I wish everyone had the luxury to fail, learn, and get better. Organizations want fail-safe social media communities. I understand that, and after all that’s what they are paying for…and yet, all organizations must learn that there is always an element of uncertainty when dealing with multiple social networks that take place on omnipresent platforms.
If something blows up on your Facebook page because a customer had a difficult time on the phone with your customer service representative, are you prepared to deal with that?
If negative Tweet about your brand’s product is virally Retweeted, is your team prepared to respond?
A strong social media strategy can help you with this. A good social media manager will know how to respond and deploy resources to address the digital explosion (pardon the expression).
My point is this: even if your social media strategy is flawless, you have to be prepared for problems, and have the tools, people, and resources to address those issues as they arise. If you can learn, and grow, then you can do what author Jason Seiden says and fail spectacularlyWith 69% of all web traffic originating at Google, why wouldn’t you want to be on Google+? Google+, according to Chris Brogan is going to be the business platform for businesses in the future.
Check it out!
Today’s HFChat on Twitter brought so many good ideas for how to use Facebook for your job search, I just had to share them with you!
DARE TO FAIL: IT MIGHT BE THE BEST THING THAT CAN HAPPEN TO YOU
What? Social Media failure is the best thing that can happen? Yes, it is through failure, we learn what did not work. Sounds pretty basic, huh? It is.
When you break a failed social media program down to is barest elements, you’ll find patterns that you’ll recognize in hindsight. These very factors are the ones that can provide you with that teachable moment that could either make, or break your next venture.
Today, I read a great article in The Harvard Business Review entitled, “Why I Hire People Who Fail. Jeff Stibel says: “The failure wall was part of our efforts to create a company culture where employees can take risks without fear of reprisal.”
I Happen to love this notion. It relates to social media as well. The best social media plans are ones that have room to learn, adapt, and adjust. In fact, the point of implementing a good social media monitoring tool is to do just that. Once you start monitoring what people are saying about your brand, your service, and your employees you can develop a rapid response, just in time strategy to address those needs and succeed.
I wish everyone had the luxury to fail, learn, and get better. Organizations want fail-safe social media communities. I understand that, and after all that’s what they are paying for…and yet, all organizations must learn that there is always an element of uncertainty when dealing with multiple social networks that take place on omnipresent platforms.
If something blows up on your Facebook page because a customer had a difficult time on the phone with your customer service representative, are you prepared to deal with that?
If negative Tweet about your brand’s product is virally Retweeted, is your team prepared to respond?
A strong social media strategy can help you with this. A good social media manager will know how to respond and deploy resources to address the digital explosion (pardon the expression).
My point is this: even if your social media strategy is flawless, you have to be prepared for problems, and have the tools, people, and resources to address those issues as they arise. If you can learn, and grow, then you can do what author Jason Seiden says and fail spectacularly.
Did you know you could turn your LinkedIn Profile into an Infographic? Here’s an example of mine http://vizualize.me is a nifty tool. It’s not the newest tool on the block, but if you’d like to use your LinkedIn Profile like a marketing tool, it might just be the tool for you.
It is automatic, simple, and well worth a try.
Just be sure you have your profile 100% complete, and have a nice, clear photo to display. You can edit, and choose from a variety of different templates.
So check it out, and let me know what you think.
(source: Peter Clayton, Total Picture Radio)
Do you know about the tool: Peek you? http://www.peekyou.com/ You can search usernames, interests, work related searches, and more. It’s an excellent tool to find someone quickly. Recruiters use this tool for candidate sourcing. Shouldn’t you be using it too?
Just think of all the possibilities…
Your Social Media Pal,
Social Media Margo
DARE TO FAIL-IT COULD BE THE BEST THING THAT CAN HAPPEN TO YOU
What? Social Media failure is the best thing that can happen? Yes, it is through failure, we learn what did not work. Sounds pretty basic, huh? It is.
When you break a failed social media program down to is barest elements, you’ll find patterns that you’ll recognize in hindsight. These very factors are the ones that can provide you with that teachable moment that could either make, or break your next venture.
Today, I read a great article in The Harvard Business Review entitled, “Why I Hire People Who Fail. Jeff Stibel says: “The failure wall was part of our efforts to create a company culture where employees can take risks without fear of reprisal.”
I Happen to love this notion. It relates to social media as well. The best social media plans are ones that have room to learn, adapt, and adjust. In fact, the point of implementing a good social media monitoring tool is to do just that. Once you start monitoring what people are saying about your brand, your service, and your employees you can develop a rapid response, just in time strategy to address those needs and succeed.
I wish everyone had the luxury to fail, learn, and get better. Organizations want fail-safe social media communities. I understand that, and after all that’s what they are paying for…and yet, all organizations must learn that there is always an element of uncertainty when dealing with multiple social networks that take place on omnipresent platforms.
If something blows up on your Facebook page because a customer had a difficult time on the phone with your customer service representative, are you prepared to deal with that?
If negative Tweet about your brand’s product is virally Retweeted, is your team prepared to respond?
A strong social media strategy can help you with this. A good social media manager will know how to respond and deploy resources to address the digital explosion (pardon the expression).
My point is this: even if your social media strategy is flawless, you have to be prepared for problems, and have the tools, people, and resources to address those issues as they arise. If you can learn, and grow, then you can do what author Jason Seiden says and fail spectacularly.
“Whew, I’m tired,” I overheard her say…there are social networks to baby sit your social network, and that social network is spawning yet even more off spring…when does it all stop? When is enough…enough?
Today one of my favorite authors, Jason Falls, author of No Bull Sh*% Social media wrote a post entitled: “Don’t Friend Me On Path.” the punch line was, this is where he shares with his close friends, and family, and if you aren’t someone he’s socialized with…then the answer is no.
Here’s how I responded today:
I agree Jason. Most people are succumbing to social network fatigue. As a social media professional, every a new network comes out, my first thought is “oh, cool let’s check it out.” My second thought is, “Oh, great another social network I don’t have time for.” So, really we do have to pick and choose where, when, and how we spend our time. This is particularly true for those of us who want to protect the one shred of real, or imagined privacy they have left.
Too many of my followers are deluded that nobody cares enough about their status updates to pay attention to minor things like “privacy” or “their job.” Until a little ol thing called “Your Fired,” roosts ugly on your desk, and you find yourself packing up your cares and woes in a box and are escorted out the door by security. There’s no such thing as privacy. Not in the social network world.
I agree, If I do get on Path, I won’t allow people to be my friend their either. I’m already over exposed on Twitter, Facebook, LinkedIn, Google+, Blogtalkradio, Tumblr, Wordpress, and nowScoop.it, and oh I’m leaving out the waste of time apps, and social networks of yore, MySpace, Empire Avenue, Plancast, Viadeo, and Quora. Not to mention the 25 social book marks I use to distribute my content.
I am a social media machine, a veritable hound dog when it comes to sniffing the scent of the next new media trend. It’s why I LOVE, love, love your book: No BullShit Social Media. Thank you by the way for writing it. Last weekend I wrote a post about the books they must put on their holiday gift list…your book topped the list.
I met Eric Dekers, at Podcamp in Nashville. It was super cool to meet him. Tell him I said hello. I’m incredibly grateful to you both.
My sincere best,
